About Us
PRofit from PR – Public Relations & Marketing provides a wide range of services designed to meet the needs of its clients. Led by Doug Luciani, PRofit from PR will work to deliver results with creative, strategic and proactive public relations plans.
PRofit from PR specializes in media relations, marketing communications, e-marketing and web based strategies and media training.
Leadership
Doug Luciani leads PRofit from PR – Public Relations and Marketing. Focusing on media relations, marketing communications, e-marketing strategies and media training, the Orlando, Florida based firm has a proven track record of helping clients meet and exceed their goals. The firm has worked with businesses in a wide range of industries, including hospitality, travel and tourism, technology, healthcare, security, real estate and corporate training. As a result of his leadership and success with PRofit from PR, Luciani also serves as the Vice President of Public Relations for an advertising agency partner and Chief Communications Officer for Florida Vacation Auction.
Before launching PRofit from PR, Luciani worked on the public relations and marketing teams at MeriStar Hotels & Resorts (now Interstate Hotels & Resorts after a merger) and VISIT FLORIDA, the Sunshine State ’s official tourism promotion corporation. In addition to marketing experience, he has nearly six years of experience as a broadcast journalist, anchor and talk show host. Luciani worked for both television and radio stations throughout Florida and Louisiana.
Luciani’s work has been recognized with a number of Florida Public Relations Association Image Awards and several broadcasting awards. PRofit from PR and its client Hawk’s Cay Resort celebrated their combined success by capturing top honors from Visit Florida, the state’s official tourism marketing corporation, at the 2005 Governor’s Conference on Tourism. The team took home the Flagler Award’s Best in Show for its budget category. The award recognizes the resort’s marketing efforts, including public relations, promotions, advertising, and collateral.
Luciani has been an invited guest speaker to a number of public relations and business marketing seminars and has led media training seminars approved for continuing education credits by the Florida Bar Association. In addition to his professional speaking, Luciani has written several published articles on a wide range of marketing topics and currently serves on the editorial board of Hotel Executive magazine.
A graduate of the University of Florida, he is a member of the Florida Public Relations Association, Public Relations Society of America, Online News Association and several regional business development organizations.
